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Jonathan Fields knows the risks-and potential power-of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a 3-month old baby, he signed a lease to launch a yoga center in the heart of New York City. . . the day before 9/11. But he survived, and along the way he developed a fresh approach to transforming uncertainty, risk of loss, and exposure to judgment into catalysts for innovation, creation, and achievement. In business, art, and life, creating on a world-class level demands bold action and leaps of faith in the face of great uncertainty. But that uncertainty can lead to fear, anxiety, paralysis, and destruction. It can gut creativity and stifle innovation. It can keep you from taking the risks necessary to do great work and craft a deeply-rewarding life. And it can bring companies that rely on innovation grinding to a halt. That is, unless you know how to use it to your advantage. Fields draws on leading-edge technology, cognitive science, and ancient awareness-focusing techniques in a fresh, practical, nondogmatic way. His approach enables creativity and productivity on an entirely different level and can turn the once-tortuous journey into a more enjoyable quest.
- Sales Rank: #187184 in Books
- Published on: 2012-11-06
- Released on: 2012-11-06
- Original language: English
- Number of items: 1
- Dimensions: 8.40" h x .60" w x 5.50" l, .50 pounds
- Binding: Paperback
- 240 pages
Review
"Let's face it-the leap of faith required to follow a dream is usually accompanied by gut-wrenching, knee-quaking, soul-shaking fear. Jonathan Fields knows this-but instead of offering an empty pep talk, he delivers daily practices that can help you transform fear and uncertainty into confidence and creativity." — Daniel H. Pink, author of Drive and A Whole New Mind
"Uncertainty; risk; exposure to criticism. How do you conquer this fearsome triad, so it doesn't block your path-even better, how do you harness its power to help you achieve your goals? Jonathan Fields uses perceptive analysis, fascinating case studies, and a series of exercises to illuminate how uncertainty can be used as an engine to power both innovation and creation." — Gretchen Rubin, author of The Happiness Project
"Keats called it Negative Capability-the skill 'of being in uncertainties, Mysteries, doubts.' Tom Thibodeaux, coach of the Chicago Bulls, says, 'You gotta learn to be comfortable being uncomfortable.' But nobody has nailed this faculty like Jonathan Fields, showing us how to turn the fog of self- doubt, fear and internal paralysis into the clear sailing of focus, concentration and results." — Steven Pressfield, author of The War of Art and Do The Work
"Jonathan Fields' new book is brilliant and subversive. Through sharp insights and practical exercises, he reframes doubt, hesitation, and ambiguity as gateways to our own natural brilliance. It's a handbook for fearless creativity and its offshoots: meaning, authenticity, and true success." — Susan Piver, author of The Wisdom of a Broken Heart and How Not to
"Fields is a breezy, engaging writer who demystifies creativity with a whole new bag of user friendly tricks and practices-crux moves, circuit breakers, certainty anchors and attentional training. Hugely practical. Lean into Uncertainty!" — Tony Schwartz, author of Be Excellent at Anything
"With a blend of old and new wisdom, Uncertainty equips you with tools needed to take consistent action in the name of great work. Great read!" — Tony Hsieh, author of Delivering Happiness and CEO of Zappos.com, Inc.
"Too many of us sit on the sidelines of fear and doubt unable to contribute. This masterful book will put you back in the game." — Chris Guillebeau, author of The Art of Nonconformity
"Fear keeps scores of people stuck in careers and lives they hate. Fields gives crystal clear guidance on how to engage with uncertainty so that it fuels creativity and action. Your productivity, happiness, and pocketbook will be massively improved by reading this book." — Pamela Slim, author of Escape From Cubicle Nation
About the Author
Jonathan Fields is an author, entrepreneur and speaker on a mission to help individuals and organizations cultivate the personal practices, workflow adaptations and environmental/cultural shifts needed to become more agile, creative and innovative and embrace action in the face of uncertainty with a greater sense of ease. A former NYC mega-firm/SEC lawyer turned serial-entrepreneur, Fields founded two cutting-edge boutique lifestyle/fitness facilities - Sedona Private Fitness and Sonic Yoga - the latter in the shadow of 9-11 in Hell's Kitchen, NY. He quickly grew both into industry-leading businesses, generating international media-attention and raising the bar for business, marketing and programming trends. He eventually sold both companies to focus on writing, training and speaking...and being a strongly present dad and husband. Now an author, innovation catalyst and speaker, Fields writes AdAge Power 150 blog JonathanFields.com, and contributes to PsychologyToday.com, Amex OPENForum and a number of other top-100 blogs.
Most helpful customer reviews
123 of 127 people found the following review helpful.
Inspiring Stories, Useful Format
By Debra Eve
If we dare to create, fear and uncertainty become bedfellows. So how can we work through those emotions and thrive? In this book, Jonathan Fields' uses stories and research to chart an answer. His suggestions don't break new ground, but he assembles them in a useful and inspiring format. Here's the gist (headings correspond to chapters):
FIND YOUR CERTAINTY ANCHORS
"Certainty Anchor" is Jonathan's catch-phrase for a ritual or schedule. One example: Work (create, practice, write) in bursts and pauses. Go for no more than 45 to 90 minutes. Exercise, meditate, nap. Work again.
BUILD YOUR HIVE
They're not just cheerleaders, they give honest (but gentle) feedback. Specifically, your Hive can help you shift your focus to learning and away from traffic, sales or profits, and explore a minimum viable product (MVP) that you can release and gather feedback to fold into the next iteration.
The most important thing about a hive: "One person's success isn't necessarily another person's loss. There is no zero-sum game."
TRAIN YOUR BRAIN
Engage in what Fields' calls attentional training: exercise, meditation, visualization, specifically process visualization: "If you're a writer, visualize yourself putting your notebook or pad in your bag, walking to your favorite café, choosing your table, ordering your favorite beverage, spending a few minutes reviewing handwritten notes, then opening your current creation and writing X words or for X minutes or hours."
Not surprisingly, exercise mitigates uncertainty because it changes the brain, tamping down the amygdala's fear and anxiety signals.
OWN THE STORYLINE
To overcome fear and uncertainty about your path, ask yourself three questions:
1. What if I go to zero? What would happen if you failed completely?
2. What if I Do Nothing? Fields maintains "there is no way to move sideways in life. Not in relationships, not in business, not in spiritual growth, not in the quest to build something brilliant from nothing. There's only up or down." He points out that if any of the following are left unaddressed over time: nagging pain becomes chronic; unrewarding work becomes soulless; your currently "passable" life becomes increasingly painful as you enter the long, slow slide toward death.
3. What if I Succeed? Create your own storyline of success.
CONCLUSION
Does Fields say anything we haven't heard before? Isn't a Certainty Anchor just a ritual or schedule? A Hive another name for network? Meditation and exercise obvious ways to overcome fear and anxiety?
It's not new information. But Fields connects the dots with individual stories, helps analyze what's holding you back, and inspires you to do something about it. His portrait of "What if I do nothing?" is chilling. He includes chapter summaries, something I wish all nonfiction books would do. Plus, I just like the word Hive. All and all, a good read.
9 of 9 people found the following review helpful.
The Writing Style Is A Little Inaccessible For My Tastes. Interesting Ideas, Though.
By Ken Montville
(note: I was sent a copy of this book, signed by the author - thanks, Jonathan! - in exchange for an honest review. It was also the January selection for 12 Books - a reading group on Goodreads)
I first ran across Jonathan Fields on his blog and was impressed by his giving heart and generous spirit. So I was interested to read his take on overcoming the fear we all have when beginning something new.
To his credit, the book is not just a collection of blog posts cobbled together to make a few bucks. Yet, after the Introduction and first few chapters my mind began to wander.
It seems Fields is writing to an audience that wouldn't normally pick up a personal development/self-help type book. The title itself is a bit hyperbolic. Surely, most people would be happy with outcomes less than "brilliant". This continues into the body of the book where he writes about "creators" and their "creations" in the same way most people might think of producers and products. After all, since marketability is a goal isn't most of what we "create" really a product. Surely, even a product of our imagination doesn't have to be couched in such lofty terms.
Jonathan is a good writer but the language makes the book a little inaccessible, at least to me.
His case studies also seemed a little inaccessible. Most of them are what some people refer to as Renaissance Men (or Women). It's not enough that they are clearly successful in one field, they also seem to excel in several others and, of course, they all have the epiphany that there must be something more. They feel unchallenged, unfulfilled. So they go out and start (create) something new. It helps that the success they've enjoyed before starting over has probable given them plenty of money to take chances without worrying too much about paying the bills.
Finally, some of the advice in this book is eons old wrapped in the language of the Web 2.0 twenty or 30 something trying to find themselves. Routine and ritual become certainty anchors, surrounding yourself with positive, like minded people becomes finding mentors, heroes and champions. Even Jonathan's interesting visions of co-creation through feedback loops or co-working environments might be considered as developing a mastermind group. Oh, and focus? You get that through Attention Training (AT) aka meditation.
As I progressed through the book, I began to like it more and more. It does have some interesting ideas and the author has obviously done his research. So if you'd like a book that provides a path on your journey to bringing your creation to market, this is a good place to start.
5 of 5 people found the following review helpful.
Not the greatest.
By Scott Steele
Before reading this book I had already read Making Ideas Happen (Belsky), The Lean Startup (Ries), Crossing the Chasm (Moore), and browsed through Do More Faster (Feld, Cohen).
I found Uncertainty leaning a little heavy on ideas, and examples, from the above books. I'm not implying plagarism, just unoriginality. Credit is given where due, but more for the purposes of a survey than as acknowledging the basis for synthesis.
However, parts of the book still made it a worthwhile purchase for me; Chapter 4, "Certainty Anchors," chapter 7, "Train Your Brain," and chapter 8, " See The Forest," served to reinforce the value of certain behaviors I have already semi-incorporated into my life. So for sparking the resolve to fully incorporate those behaviors the value of the book has been realized for me.
Where the previously mentioned books contain real business methods, which were of substantially more value to me, this book takes a general self-help psychology approach. Finally, the veiled disclaimer on page 190 from the, attorney, author felt uncomfortable.
To sum up, because I was able to synthesize I found value in the book and give it three stars. As a stand-alone read it probably would get 2 or 2.5.
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